The proven OS
for adtech growth
We transform early-stage adtech startups through clear positioning, buyer-led content, and AI x GTM enablement.
Most adtech startups sound like everyone else in their category
In doing so—they fail to give buyers any compelling reason for choosing them over the competition.
Meanwhile, zero click is killing traffic, AI slop is clogging up every social feed, and buyers think they can vibe-code your replacement before the renewal date.
Many adtech startups will fail to cross the chasm. And/or Labs was designed for the ones ready to leap.
We blend GenAI, evidence-based frameworks, and a decade of battle-tested operator experience to help early-stage adtech startups outclass their competition.
Methodology
And/or Labs is the only full-stack GTM partner that focuses on transforming how adtech startups show up in the market and play the competitive field.
Positioning & offer design
We craft a differentiated positioning to make it obvious why a buyer should pick you over the alternatives, then pair that with a custom designed site optimized for conversions.
Content engineering
We benchmark your visibility across search, AI chatbots, social, and offsite channels, then set up AI playbooks to close the gap, with human-in-the-loop quality reviews.
AI x GTM transformation
We enable your growth teams by modernizing your technology stack to cut down on busywork, activate new GTM motions, and deliver real-time sales intelligence.
How we work
No agency bloat, endless stakeholder calls, or interns learning on your dime—just a senior marketing IC who has scaled two adtech startups to exit.
Fractional Head of Marketing
Get a 2x-exited AdTech marketer embedded in your team and owning the roadmap.
Transformation Sprint
Look like a Series B startup in one month—without the big-agency price tag.
Have a custom project? Let's talk →
Wall of love
“I’d recommend him to anyone looking for a marketing leader who thrives in early-stage chaos.”
exited tech founder “His calm demeanour and internal drive made working with him a delight every day.”
ex-OpenX revenue executive “He has the great ability to keep his head cool and bring a solutions-first mindset.”