The And/or Labs blog
Positioning, measurement, and GTM for early-stage adtech — written for the people doing the work, not the people selling to them.
A doomsday prepper's guide to the post-software era
The ability to build software is being commoditized to zero. SaaS as we know it is in trouble, but the pain won't be evenly distributed. Here's what still matters when code stops being the moat.
Netflixification
In a 2023 Wired article, Cory Doctorow coined the term 'Enshittificationhttps://www.wired.com/story/tiktok-platforms-cory-doctorow/' to describe the inevitable...
Writing is the worst use of LLMs
I’ve been a professional writer for 15+ years. My definition of “professional” is anyone who ever received a check in exchange for some words that they wrote....
What is vibe coding?
I’m deviating from the usual programming to bring you a hot topic of sorts. But first a little background. For a non-engineer, I have a fair bit of history...
What is inbound-led outbound?
If I was a betting man, I would say that no one uttered the words “inbound-led outbound” or “warm inbound” prior to 2024. And now, we have hour-long...
What is GTM Engineering?
Gather ‘round, folks! I got some ☕️ Once upon a time, in a startup far, far away, there was a growth hacker. What did she do? She did whatever it took for the...
How to think about effort
I recently became acquainted with the idea of “checkbox marketing” via following Brendan Hufford on LinkedIn. It looks something like: “This week, I’ll write 2...
How to get started with Claude Code
How I learned to stop worrying and love my virtual CTO.
Death of the MQL
Before you bring out the pitchforks, I didn’t dream this up. Just Google “MQL is dead” and you’ll find page after page after page of experts saying the same...
You don’t need A/B testing
\"Should we A/B test that?\" I dare you to come up with a more spiteful question to type into Google Meets, as you take the last bite out of your donut, with the...