The modern OS
for adtech growth
We help early-stage adtech startups become category leaders through state-of-GTM audits, clear positioning, and buyer-focussed content strategies.
Every adtech startup sounds the same
“Optimize ad revenue…”
“Maximize ad revenue…”
“Supercharge ad revenue…”
Sounds familiar?
By positioning your startup exactly like the 50 others who are also playing the field—you’re failing to give buyers any compelling reason to choose you.
After leading marketing, content, and sales operations for adtech startups that were sold for >$100M, I founded And/or Labs to enable the next wave of innovation.
Our methodology
Growth isn't a campaign you launch — it's a system you engineer. So we grade against real frameworks instead of hand-waving, and keep a human on every AI output instead of shipping slop.
Test with scientific rigour
We grade your brand elements, site, UX, messaging, buying funnel, and content assets against peer-reviewed frameworks. No hand waiving.
Design the perfect offer
We craft a differentiated positioning to uncover why a buyer should pick you over the others, then present the case on a new, custom designed site.
Engineer the content system
We measure your visibility across search, AI, and social channels, then set up AI playbooks to close the gap, with human-in-the-loop reviews.
How we work
No agency bloat, endless stakeholder calls, or interns learning on your dime—just a senior marketing IC who has scaled two adtech startups to exit.
Makeover sprint
Look like a Series B startup without the big agency price.
Content navigator
Done-for-you content to build awareness and pipeline.
Have a custom project? Let's talk →
Wall of love
“I’d recommend him to anyone looking for a marketing leader who thrives in early-stage chaos.”
exited tech founder “His calm demeanour and internal drive made working with him a delight every day.”
ex-OpenX revenue executive “He has the great ability to keep his head cool and bring a solutions-first mindset.”